Welcome
Visualization is a powerful tool for telling a story about datasets or analysis. If done correctly, visualization not only displays data but also helps the audience digest key information.
However, in the world we live in, bad communication is everywhere. One reason is that people do not understand the data behind the graph they create. Sometimes it is intended to mislead or shock. Sometimes it is well-meaning but the audience just plain misinterprets it. To avoid the above circumstances, no matter which field you are in, it’s better to know more about visualization.
We are not naturally good at dealing with data or representing it. We need to learn how to do it properly and how to make it better, just like we learn other knowledge and skills. It is my intention to write this book.
My goal is to make this book as helpful and user-friendly as possible. Currently, it is on the preview stage and I'm still working on it. Any feedback is welcome and appreciated. Contact: ivyvan.w@gmail.com
About The Author
Ivy is the founder of a big data consultancy firm that focuses on marketing and financial fields. She has 10 years of experience in data analysis and business intelligence. As CEO of VECCO INSIGHT, she has helped a number of clients who are stuck in a dilemma of decision making and gained deep insight into the typical pitfalls and issues in data interpretation and presentation.
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